Chiropractic Marketing With Google My Business

Hey guys Dr. Uhrmacher here, in this video I’m going to be talking about getting new patients from Google My Business for chiropractic marketing.  I have other tutorials on this but I want to go back through it cuz it seems like the more shiny objects that get out there whether that's Facebook ads or Youtube ads or anything else out there people can forget about something and that is google and that is search and that's what google my business is. So just to give you an idea this is when you search for local terms I mean that actually but St. Petersburg is that area that I mean when you search for local terms you get this map area that shows up, and I will scroll down a little more it got you 3 pack and this is what people see first. So getting rank in this again last statistic I saw about 39% of the clicks go to the number one ranked person in google my business so you can get a lot of traffic from there and again this to me is a fantastic prospect because this someone that basically knows they want a chiropractor you not showing them another nature anything else and so all you have to do is get them click on your stuff see that you are legit that you have some good reviews and they’re gonna choose you alright, so its really good prospect. Now, like I said people see little shiny objects in the just a abandon this instead of adding things to the arsenal. They should be looking at google my business they should be looking next at google basically organic even this is organic this is maps this is organic this are different rankings and then you should be doing both of those you should also if you have the budget for Facebook ads for Twitter ads for Youtube ads for Google all of those things but they abandon something and go to the other thing instead of keeping it  going and staying on top of it.

Again gonna talk about Google My Business and looking at here at the maps. So here’s what happened like I said I search chiropractor St. Petersburg and I’m gonna give you some resources for this as well. The first thing that you can see is an ad, again its pay per click you gonna pay every time got on it. Were looking into getting you in this spot here with the strategy. So when I searched Chiropractor St. Petersburg here’s kind of in a nutshell what google does. You put it in here’s google it goes out to all these maps listings and it says ok for starters who has the category chiropractor it is obviously goes little quicker than a I’m gonna explain.

They have all of this data there algorithms blah blah blah they have all in there.  They look for chiropractor got, it you have it in there they look for people that have a listing that is verified got it then they’ll bring all of those over and then they look the ones that have a hundred percent fulfilled listing, alright that means that completely filled out and I’m going to listing and I’ll show you and then they look at ones that have a photos of your office, your team all of those things. It goes and it looks at your business hours your website all the things again to have an optimize listing in there once it has that then ok so this is step one that it's got all of these things now. It goes out coz it finds your website and your address and phone number and it goes out on the web and says alright let's look for these other things are other places giving this website and business credibility as well so do they find you on Yelp did find you on Facebook did they find you on Twitter all these other places and again the citation the name address phone number on all these places is that name address and phone number match exactly what is in your listing. Because that what it’s looking for that’s like a vote it like a backlink in Google My Business world. So does it see all of those things doesn't match up in their right. Then sees your website and it says what how credible is this website does your website again lets say its here that’s why its important optimize your website does it have backlinks coming in there does it have authority of its own and do all of these other things show authority and when it comes back then it says alright I got all those things now it's going to look at it's gonna say okay how are your reviews in here, alright. If you have bad reviews it really doesn't want to promote to the top because thats their user experience they really don't want to show, lot of people see google as a ranking thing google is just like everyone else they want their user this is google is there website they want that users the come here to have a really good experience of a show u garbage you're not going to keep using google, alright so google is worried about the content that they show for that very reason they want to provide the highest quality searched returned credible content to their users. So they see someone is good all those other things are really good they see good reviews they looking to the list in a just more recently in last couple months how much your posting and the quality content that your posting in your listing. Then if that comes back and you rank you show up based on their scoring you have a better score than anyone else you get the number one spot and then you start getting clicks and things to that the longer you stay in this position you keep making google happy and users are happy you get to stay in that position, right.

So there’s my drawing so that’s  what you want to do first thing you want to do come and claim and verify this listing on google my business I’m just going I think its business.google.com if you've never done that they probably already created it for you that did years ago when it first came out with the google maps they created listings for all of me so you can go in there you can do a search you can claim it you can verify sometimes it let you do by phone otherwise you can be doing it as a postcard you get verified once you do then you can come back in and do these other things as far as optimising your listing so we’re gonna jump into a listing.

Alright  so what you can be seeing is different things that you want to optimise. Your going be looking at your phone number again this is under the info right here and I’ll hit on that wait a second and it scan your dashboard that you see your office hours, you’ll gonna drop your website in there this is going to be again your name of your business you want that all of this is where you set it up originally and everything else out here then needs to match this exactly. Also have your address again however you want it is exactly their down to the suite number down to the periods down of the abbreviations whatever it is in its to be exactly the same, the name the address and the phone number all need a bit higher percent accurate with everything else that's why it’s called the NAP that any Name Address Phone number. I like to copy and paste everything at same with the website so that everything that google the way they see it in the address bar the url that's what you want to put it and then again you got your category as a chiropractor. So I’m going to click into the info here real quick so here's how you're going to see this and again you're going to get your name your address on your category this is where you can edit everything by hitting on this is your office hours you can put in multiple hours here house can look up on google search and hear that can work on google maps.

It does give you an opportunity to put it on a special hours with its christmas anything like that again your phone number exactly website on an appointment url if you have a scheduling sometimes you can also just coming here and put like your web-site slash contact if you have a page on your website like that and they can click there. Nothing as far as menu url those are obviously for restaurants and other stuff like that. And then you can add photos so that's what I want to hit on next so this is optimising your listing this is not rocket science they used to let it was a black hat people it coming and really trying keyword stuffing do all kinds other things any kind muddy the waters. So don't try do any trickery with google, do google wants you to do, do it well and make them happy treat them like the king queen of the search world and they're going to take really good care of it, alright. So don't do any that the shiny objects stuff that, Oh we can do this now and it can push the rankings sometimes it takes little  time to get rank let it take a little time to get rank do it right and let google move you to the top vs you trying to shove your way to the top alright. Telling you it's easier might cost you a little more money at the beginning little more energy little more time but long-term man you’ll gonna be happy that you did, alright. So let's take a look over here at the photos and we're going to go to one of the other things as well. So now when you look at the photos on you get some of these, this is the overview you got stuff by owner you got stuff by customer of done here is really what you want to focus on for these interior the exterior that work that in the identity is that like your logo stuff along those lines your cover your profile you want to get in here for your interior or exterior and your work and your team those are ones that you want to get in there. They ask for three of them here’s something else when you get these photos that you're putting in there you want to make sure you optimise the photo first and you do that by naming the photo something to do with your keywords that you're trying to optimise for that doesn't mean keyword stuffing it means use in a variety of lets say for one of your interior photos you might put chiropractic waiting room St. Petersburg, right that might one of them its really easy.

For exterior you might put the name of your office and then the chiropractic St. Petersburg you might do that and so you want to name all of those photos don't put image1 or logo1 or anything like that rename  those images. Google sees everything when it comes to all the code all the names everything else. So, you have all these pieces of information part of optimising that is showing and telling google who you are and what you're about, alright. So you can do it that way.

One of the things like I said post this one here just last couple months something that added in there and I’m gonna click over there so this is really cool I guess they just most recently added that stuff you can add in there you can put up to 300 words I think a hundred the 300 word something like that you can put a photo you can put a link in to learn more you can tell the contact you. All this cool little things what you can do as you can see here to the shows that the analytics the insight on it as far the number people that seeing it. You can put this in there and it shows google that you are active now again in a chiropractic space you know once a week as far as a post on here you can use some hash tags and their you can do all those different things. Let’s look at one real quick. Alright so here is one of these but you looking out as far as a post in so you can see then use a hashtags you can see your healthcare in St. Petersburg as far as using some keywords in it what I like to do with the different blog post that are done take a little excerpt out of there and put it in here and use some of the hash tags and keywords. And again google sees that you are active active with your listing.

Alright that is basically what you do to get ranked in google my business. Now I'm probably going to the website optomisation as its own because it’s got its own optimisation but that's gonna be getting rank in the here but you're also need it's not really a linear process because in order to get in the here you have to worry about you your website in here so doing things in here helps you up here so it’s not like you do one without thinking of the other it's a group effort but I want to keep in separate so you don't get confused about on page optimisation here vs on page optimisation on your website, alright.

So again, resource is gonna be somewhere on here take a look for them, let me know if you have any question. I will be going here as well this is brand new here in the last I’m gonna say us a week or two I have not looked at it, let me click on it.  It says website I guess get some feelers out to some of my crew as well that are well-versed in this area to see. Because it says free customisable website based on the information from your business listing I can only see that this will be a benefit for the people that use it I'm wondering if it's maybe something whether the game trying to get more users but I probably one setup here go through it and see what can be built now doing other video that. So, again take a look at it in the resources if you let me know if you need help with it reach out to me with that as well. And lets keep up with this on a regular basis so that you’re not just ditching it for the next shiny object you're keeping the google my business you're keeping the google organic you're also worried about your other social media and also a Pay Per Click.

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