7 Common Patient Review Posting Mistakes

I wanted to add a few of the finer details for you when it comes to the actual posting of patient reviews and how to get more of them to stick.  So here’s a list of strategies I’ve employed with my team that has gotten us 100% stick rate over the last two weeks… which is unheard of.

1. Don’t post more than 1 review per week on any given review site.  I know it’s tempting to go out and start posting like crazy… and you may get a lot of them posted… but I prefer a longer term approach so that the reviews stay posted and build your practice for the long haul.

2. Keep the review relatively short and to the point.  Even if the testimonial is long… take some of the best content and put it in as the review.  I like to make sure they are at least two sentences… but a maximum of two short paragraphs.

3. Don’t try and spam your name, business name or one of your keywords in the review.  I see doctors that try and use the reviews for SEO… but if you use any these more than once it looks spammy and can get the review blacklisted.

4. Speaking of SEO spam… DON’T include a link in the review.

5. Don’t put LOTS OF CAPITAL LETTERS IN THE REVIEW… it gives you a greater chance of getting DENIED.

6. Don’t use !!!! more than one exclamation point in the entire review!!!!

7. Don’t post the reviews from the same IP address.  You are on one IP address at your office and a different IP address at your house… and Starbucks… and Barnes and Noble etc.  Post from multiple IP addresses (my team uses HMA to hide my change IP addresses and successfully post 100’s of reviews)

Those are some of the most common mistakes that doctors are making when it comes to posting reviews.  Let me know if you have any questions… or just want my team to take all the guesswork out of it and do it for you.