Patient Retention Formula

Hands down… what you see in the video above is the single biggest strategy you should be using to double your practice in the next 12 months. But I’m not going to try and convince you of it… I’m just going to give it to you for FREE. And then I’m going to issue you a challenge… prove me wrong.

Because even though this should be the core of every practice… it’s the hardest strategy to get doctors to embrace and implement. Because it’s not exciting and it’s not sexy.

It’s probably the same for most of your patients. Some of the most important things they should be doing… are the things they don’t do. It’s not the new pill or gadget or procedure that they see on TV.

As humans we want the next shiny object… myself included. It really takes discipline to implement the strategies in practice… and in life… that will keep us going long term… not just for today.

So like I said… rather than try and convince you… I’m just going to give it to you… AND I’ll do most of it for you if you’d like me to. And that will be free as well.

So what is it?

It’s my Patient Retention Formula.

And to put it simply… it’s 5 times more expensive to get a new patient than it is to get a current patient to return to you. I see to many doctors spend their hard earned money on trying to get new patients. And you should still work on getting new patients. The problem is… you spend all this money getting a new patient that could be worth twice as much as you’re collecting… if you would just take care of retention. Spend the same amount on your new patient acquisition… and make each patient worth twice as much thru retention.

And what also happens when you focus on patient retention? You end up getting more referrals from your current patients. So each patient is worth additional revenue in patient referrals. This program could probably be called the patient retention and referral formula.

You see… patient retention is more about patient relationship. The better your relationship is with your patients… and the better you communicate with them… the better your retention will be… the better compliance you’ll have… and the more referrals you’ll get.

Take my marriage for example. I could go all day without having much of a conversation with anyone… I’m a bit of an introvert. But I also know that if I don’t talk to my wife throughout the day… or at least listen and let her tell me about her day… our relationship will suffer.

Even if you’re not married… you certainly know that’s true for any dating relationship as well.

So here’s what you’ll get with my Patient Retention Formula. Each month you’ll get a 99% done for you patient newsletter. The letter is written by a team of professional copywriters on various subjects. And the patient newsletter really is the hub of patient retention. You’ll get the newsletter in a Word document each month around the 1st. That way it’s easy to edit.

This is a 4-page patient retention newsletter. You’ll have your cover story that’s more about you and how you can help. It stays pretty generic. And the rest of the newsletter is all about them… in the sense that it’s not about you or your practice

The content is derived from what people are already searching for on a regular basis. This content is meant to create value for your patients. It’s not trying to convince them to come in… it’s really not trying to convince them to refer… it’s simply providing value to them… and keeping a regular line of communication open with them.

I do include an additional 20 pages of content that you can sub in and out of the newsletter. Or you can use that additional content as Facebook content to share.

And you need to be sending this by good old-fashioned regular mail. I can give you all the reasons why… but since I’m not trying to convince you to buy this… and it won’t affect me one way or the other… I’m just going to tell you that every month you need to physically mail this to your current patients. I follow marketers that are way smarter than me and the stats show that the ROI on a paper newsletter beats everything else… it just works. I know it did for my 3 practices.

On top of the patient newsletter you’ll be getting a weekly email for your patients. I know you were wondering about emailing your patients. These emails are on a variety of topics as well. They may be inspirational… they may be health related… they may be about exercise… they may be about diet and nutrition. They’re very benign in nature as well. I won’t get into religion… politics or philosophy No worries.

Once again… this content is all about your patients and what they’re already looking for. These are generally the most searched topics on the internet. So I just give them what they want.

Now there’s two ways this can go. Each week you’ll get the email just like if you are a patient. You can take that email and send it on to your patients… or… you can have me do it all for you. I can upload your list into my system and at the click of a button I send an email to all your patients… and it looks like it’s coming from you. It has your name… address and phone number merged into it. It also looks like it’s coming from your email address. It’s the same one you’ll get.

I recommend you upload your list with me… because there’s only one way my Patient Retention Formula ever fails… IT DOESN’T GET DONE. Done is all that matters.

You can go into this with great intentions. You start out really good at sending the emails to your patients… and then next thing you know it’s three months later and you aren’t doing it anymore. I know… it happens to me too. That’s why I pay someone to do it all for me… and for you as well. Done is all that matters.

So that’s it. You should see a button… link or banner either here… or here. Click on one of those and it will take you to a simple enrollment form. Fill out the form and you’re in. That’s it. No commitment… it’s not a trial… there’s no credit card required… just my way of trying to do my part.

You might be surprised at how many doctors are out there struggling in practice. I was shocked when I started consulting 6 years ago… and doctors would tell me they couldn’t afford the $297 a month that I normally charge for this program.

It makes me sad to hear it. That also means there are patients out there that aren’t getting the care they should.

Click the button below and start making a change for your practice. I’ve taken away all your excuses. Now all you have to do is take action. I can’t do that for you. Talk to you soon.