Viral Practice Checklist

I wanted to put together a checklist you should be doing in your chiropractic marketing based on my Viral Practice series.  These are the steps and bullet points you should focus your energy on.  And the beauty of it all… it only takes a few minutes per day.  You’ll even be able to delegate it to your staff.  If you missed the video series you can use the links in this post.

Steps for Viral Practice Part 1

1. Like your practice fan page (you’d be surprised how many haven’t)
2. Have your staff like your fan page
3. Create a Facebook post on your practice fan page
4. Like the post from  your fan page
5. Like the post from your personal profile
6. Comment on your post from your fan page
7. Comment on your post from your personal profile
8. Have your staff like the post from their personal profile
9. Have your staff comment on the post from their personal profile
10. Share the post to your personal profile
11. Have your staff share the post to their personal profile

Steps for Viral Practice Part 2

1. Ask your patients to like your fan page (I suggest providing an iPad or other tablet at the front desk so they can do it right there)
2. Ask your patients to check in on Facebook
3. Ask patients for a recommendation on your Facebook fanpage
4. Ask patients to like your posts on Facebook
5. Ask your patients to comment on your posts
6. Ask your patients to share your posts on Facebook

Steps for Viral Practice Part 3

1. Create a post on your fan page (I recommend niche specific testimonials or website pages)
2. Promote the post via Facebook ads
3. Target your area based on radius or zip code
4. Target your area base on male or female (test this… women are generally the ones looking for solutions)

Watch your practice go viral (probably less than Gangnam Style).  Make sure you like, comment and share if you found value in this post.  Of course you’ll only find value if you put it to use.